Social Recruiting Twitter Basics – How to get your business online and get started!

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Social media for an individual or small business starting out can be a daunting task.
twitter

Who is going to talk to ME?

What will I say?

Will anyone follow me?

The questions and the fear can paralyse people into inaction, which is understandable! it’s like the first day of high school all over again.

But just like school, you will end up meeting someone you connect with and you’ll grow your candidate base from there.

If you’re a HR and/or recruitment professional looking to use Twitter as part of your recruitment efforts this year then here is a basic ‘how to’ on getting started.

One thing I would say before you do get online is have a conversation with others in your business or with a social recruiting consultant to help you map out some ideas out of what your direction, content, tone and risk mitigation plan will be.  It’s best to know this before you start so that you’re prepared for the long haul and not just for the first 3 weeks.

General tips for any newbies:

  • If you’re creating your account to engage in social recruiting, then it’s best to have a company based account so that staff turnover doesn’t impact your communication with a candidate base that you’ve built.
  • Once you’ve created your account and handle {otherwise known as your twitter name} then it’s time to add a picture. Whether it be your company logo, an image that you like or your own head shot, it just shows you’re not a total newbie and that you’ve taken the time to update your profile.
  • Include your bio.  I personally don’t follow anyone who doesn’t have a bio because I don’t know what their interests are or what they want to talk about.  If you’re a business you can say what your business does and your bio is also searchable for keywords, so think about the types of keywords the candidates you are trying to attract may be using ~ #job #career #technology #youcompanyname.   Remember that you can change this on a regular basis if you like as well so that you come up in different searches.

So you’ve got your picture all good to go, you’ve written your bio {which you can change again at any time}, it’s time to get involved!

On a personal note…..

  • 1st and foremost, don’t be shy, just say hi! – be human, after all the person behind the typing is human!
  • Ask questions and answer questions if you know the answer – do a quick search to see what people are saying about your business. I always find this interesting.  If they are talking about you, what are they saying?  if they aren’t talking about you.. well that speaks volumes as well.
  • Tweevsdrop {listen in on conversations} then jump in!  no body minds if it’s just general chit-chat, we welcome new members to a conversation and we love to add new perspectives to the conversation.
  • # hashtag and search topics that are of particular interest to you and then you’ll probably feel more comfortable engaging with people on topics that you know something about.
  • Use #hashtags to find people to follow as well. If you #hashtag Finance, specific technologies you’re looking for, HR, etc then it will show you both people and tweets that have that particular word in either their tweets or their bio.
  • Share, share, share.  If you write a blog then share it with a link, if you have a company website share it, if you love a picture on Pinterest or you’ve taken a photo with your phone ~ share it! people love to see what you love and what you’re up to so share the things that you love and you’ll be amazed how many people find these things funny, interesting or just want to add their comments.
  • If you love something that someone else has tweeted then Retweet it and share it with the people who follow you.  This is also a great way to build a following; by sharing great information.  If the quality of your tweets is good then people will know that it’s worth clicking on your links because it’ll be funny, interesting or useful to them.
  • If it’s part of your twitter strategy to share images, then think about what you would like to see if you were a candidate… the work environment? office surroundings? people? anything fun that is going on or talk about the projects that may already be common knowledge but that you can share with candidates.  Build the conversation then share value.
  • Know your candidates.  If you’re on Twitter for business as well as pleasure then make sure you understand what your candidates wants.  What is it that they will find interesting?  If you don’t know then ask them.
  • Ask questions –   Use your current staff and current applicant and candidate network for market research.  By getting them involved in the journey you’re already building your brand, your followers and you’re engaging your audience.  This will most likely make them more engaged before they’ve even applied for a role or come in for an interview! How great would that be??!

On a business note…..

  • Think about your social integration strategy from day one.   What does this mean?  If you’ve decided to be on Facebook and Twitter for example, then update everything that you do when it comes to candidate interaction to include letting your candidates know that you’re now on these platforms. 
  • Let them know what information you’re going to share – i.e.

“Thanks for your time on the phone Bill, we’ll let you know about any other jobs that may be coming up that will be suitable for you.  Just to also let you know that you can follow-up on Twitter @YOURCOMPANYNAME and on Facebook at ‘Your company name’ .  We share current jobs; job hunting, interviewing and other career advise tips as well as sharing insights into our business, the work we do and the people who work here.” 

  • Integrate it into your recruitment stats as well.  Understand what your current source mix is so that you can start to see/track any changes to it as your social recruiting efforts grow.  This is your first stage of ROI (Return on Investment).  
  • Once you’ve built a bit of a candidate following, be adventurous, what else could you do that’s fun and engaging?  host life chats with hiring managers answering questions about jobs that they are recruiting, get someone to do a live chat about their job and what’s like ~ ‘a day in the life of’.  Think about referral competitions so that you’re using your social networks for referrals as well as your employee referral network.  There are a lot of different ways to engage with you audience.
  • If  all you do is pump out links and information then your engagement levels will be mediocre at best.  As well as sharing content, jobs, etc talk to people, that’s what this tool is there for – engaging with them and talking to them about the things that matter to them when it comes to your business.
  • When planning content, I always think about what I would want to know about a business if I were one of the candidates following them.  There are companies that I would not usually have any interest in, but because they’ve given me a such a great insight into the businesses online I’ve actually thought – “I’d love to work for you!” and this is the objective, show them what they wouldn’t usually see that is so great about your business.

Well that’s probably enough to get you going… there is so much more to do and say but if you’re a newbie I think this should get your Twitter feet off the ground and heading in the right direction.

For more content ideas, check out the Social Platforms page.

If you’ve got any questions just let me know and leave a comment or drop me an email in the comments section.

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