Social Recruiting ~ Easy Content Curation

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One of the many fears of getting online that I hear from HR, Marketing and recruitment professionals when speaking to them about their Social Recruiting strategy and activity is  “What will I share and what will I say”.   This question seems to perplex people and is one of the many reasons why companies are not engaging online, for fear of running out of things to say.

The task seems daunting to some when there is so much information available. Social Recruitment MelbourneSocial Recruitment Melbourne

This may be because you don’t feel you have time or maybe you’re not sure where to look.

Here is one key tip on curating your online content to make life a little easier.  

Google, obviously being the all-knowing site, is a great place to start. Using tools such as Google Alert and RSS (Really Simple Syndication) feeds, can make your daily search for content so much easier, as well as provide all the information you need in one easy to read place!

Simply put, Google Alerts are emails sent to you when Google finds new results based on the searches that you’ve asked it to conduct.  This could include web pages, newspaper articles, or blogs that match your search term. You can use Google Alerts to monitor anything on the Web. For example, you can use Google Alerts to:

  • find out what is being said about your company or product.
  • monitor a developing news story.
  • keep up to date on a competitor or industry.
  • get the lastest information on a particular skill or industry

How does it work I hear you ask?

  1. You enter a query that you’re interested in like “Social Recruiting”
  2. Google Alerts checks regularly to see if there are new results for your query.
  3. If there are new results, Google Alerts sends them to you in an email.

If you choose to have an update once a day then Google alerts will send it to you at the time of the day that you originally set the query up at.

Here are a few other search queries that you can set up:

This is just for monitoring what is being said in the market, which is always useful information to have about your organisation –

  • Enter your company name in quotes to receive a daily email with the latest news, blogs and web results about your organisation.  Example: [ “Hudson RPO” ]
  • If you get a lot of results from a site that you aren’t interested in, you can exclude results from that site. For example, if you don’t want results from twitter.com, add [ -site:twitter.com ] to your query. Example: [ “Hudson RPO” -site:twitter.com ].

Other content to pass onto followers or candidates

  • Any great articles about your organisation that you’ve found.
  • Tweet or Retweet great things other people say about your organisation
  • Share information on a particular industry or technology then your search queries could cover these topics.  i.e. find and share information on  ‘Ruby on Rails’ (RoR) technology. Set up a search query for this and then share any articles, discussions etc. that include thiscontent with your followers.
  • You can also follow blogs and news sites that are of interest.  For recruitment I personally follow The Undercover Recruiter, Ere.net and a number of other blogs that I have added to my RSS feed so that I can see what’s new every morning.   If it’s worth sharing and I think my followers would enjoy the content I then share this on my Twitter and LinkedIn feed.

Having regular and interesting (the optimal word being interesting) content, will help grow your following.  If you are using this for recruitment, then it’s a great way to provide candidates that you’re searching for with information about things that are of interest to them.  It’s just another reason for them to engage with you.

Remember that you can curate your own content as well.  

If you have specific information you want to share from your corporate communication department, including media releases or there is content within the business that can be shared externally, then you may have some great information already available to you.

If you have a full social recruiting plan that includes things like Facebook, Instagram and or Pinterest then there will be many other forms of information and content that will be at your disposal, so remember that there is easy access to information that is available to you and then there is tailored information you can create yourself to show what your business is all about.

It’s about finding the balance of sharing information you find, engaging in conversation and creating your own personal content.

A step by step guide to setting up your Google Alerts

2 thoughts on “Social Recruiting ~ Easy Content Curation

    Aleyx Perks said:
    February 6, 2013 at 10:28 am

    Great article with tips on finding information about your industry. I carry out all Marketing for 3 recruitment companies and we find the best content for our audience is to write about the industry they work in. This way we engage with them and they enjoy reading the content. For us, writing about recruitment or our company specifically does not interest our audience.

      suzchadwick responded:
      February 7, 2013 at 5:04 am

      Hi Aleyx,
      I agree that writing your own content is great and definitely something worth doing. At the beginning of the process when an organisation is looking to implement social from scratch that can be a bit daunting for them and if you’re talking to a stand along recruiter or HR manager then their inability to write content on a regular basis may be based on time restraints. Getting a few people involved always makes life easier and the work load more evenly distributed, it also, as you stated makes it more interesting for the reader when the content is specific to what they want to know about the organisation or industry based topics. Thanks for leaving comment! Suzie

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