Tuesday Quick Tips: How to recruit through social when you’re not on social

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I get so many people say to me… we’re not on Facebook, Twitter, Pinterest etc because our organisation is too risk averse or we don’t have the capacity to maintain the pages and content and feed etc; to which I reply that’s fine, you don’t have to be on social to source through social.

I talk about the Curious, Capable and Committed recruiter a lot.  It’s about having the right sourcers or recruiters in your business to find the people that you need – period.  And wherever those people/candidates are, then that is where we need to go.  Therefore having the mental block that “we don’t recruit on platform X” could be a big barrier to your team using all channels available to seek out and find the right people for your business.

In an ideal world your Source of Hire mix will include everything and anything until proven useless.

That means that your recruiters will be scouring Facebook through Graph search,
facebook graph search

They’ll be checking out Meetup.com groups – it’s all about community, tribes and connecting with like minded (and skilled) individuals

meetup group

LinkedIn either through Recruiter or through the free platform using boolean search strings,


they’ll be using FollowerWonk to search Twitter bios,

follower wonk

they will also be searching corporate websites for names and titles of those who aren’t on LinkedIn – shock horror…yes there are many people who are not on LinkedIn in the professional world.  I did a quick look for mobile lenders from one of the big 4 banks and got a quick list as well as what languages they speak! love a bit of old school searching!

commonwealth bank mobile lender search

They’ll also be looking at things like YouTube to hunt down technical and visual professionals who names are on video credits.

youtube sourcing

So whether you’re in Government departments, risk averse industries like pharmaceutical or investment banking, or just if you’re business isn’t interested in building their online or social presence, don’t let other people’s concerns stop you from getting out and looking for everyone, everywhere! Once you start down the rabbit hole you’ll be amazed what you will find….. and I haven’t even touched on Google+, blogs, forums and so many more places you can connect, engage and find what and who you’re looking for!

4 thoughts on “Tuesday Quick Tips: How to recruit through social when you’re not on social

    Emma Austin said:
    June 4, 2013 at 4:47 pm

    This is music to my ears Suz, I am a keen advocate of trying everything and anything in my source mix – and totally agree with you – how do we know it doesnt work if we havent tried it? Be open to everything, think laterally and follow the thread – it will lead you to great talent…thanks for another wise & immensley practical article Suz!

      suzchadwick responded:
      June 5, 2013 at 8:10 am

      Thanks for stopping by Emma. I also think it makes the life of the sourcer, recruiter much more interesting as well. Why just stick with doing the same 3 things again and again (database, linkedIn, job boards). People are doing fun and exciting things in different online communities and I think we should be watching this space as it grows. Meetup.com is one of my favs as it’s growing at such a huge rate.

    Sarah said:
    June 6, 2013 at 4:23 pm

    I really like your phrase Suz, Curious, Capable and Committed. That basically sums up what every recruiter should be, and I agree in sourcing you need to just try things and see if they work, it gets apparent very quickly if they don’t.

    Would love to catch up with you for a coffee next time you’re in Sydney

      suzchadwick responded:
      June 7, 2013 at 6:52 am

      Hi Sarah,
      always up for a coffee! 🙂 I’ll be speaking at Sourcing Summit Australia in Sydney this year in August so hopefully I’ll see you there and my topic is going to be on the Curious, Capable and Committed sourcer/recruiter. We’ve got some great case studies of sourcing consultants who have really just followed lead after lead to find the person that they needed. It just makes the job so much more interesting, the client gets the best person in the end and you learn something new every time you do it!
      thanks for stopping by! and hopefully I’ll see you soon

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