What is sourcing innovation?
In my book, it’s where you take what we all need to do – SOURCING and you make it more accessible, interesting, engaging, interactive, original and most of all EFFECTIVE to get the results you want and need.
Remember that Innovation without value and results is just a gimmick!
If you are connected with me on LinkedIn then you may have seen a recent article and video entitled “Agency Poaches Talent by Mailing out books with a phone hidden inside” I shared that I absolutely loved.
You can check it out here The Poaching Phone .
To give you a quick summary, a mock design book was created, a phone was then installed in a cut out section of the book and the books were delivered to some of the top design executives in Dubai. The phone had one number in it and that was to the person hiring these roles.
Outcome? By using this “Poaching Phone” technique to poach talent, FP7 successfully hired four key team members including an art director, a design chief and an award-winning creative team. They claim the campaign saved them more than $80,000 in recruitment costs. Now that to me is a result!
So what can we learn?
Know your audience
I’ve spoken about this point a lot here, here and here. What do they read? What are their interests? The approach above is a great example of knowing what would appeal to your audience and targeting that when trying to get their attention. By building out your knowledge and I mean actually doing the primary research not just making assumptions based on what you think or what you’ve ‘always done’. The market is continually changing and keep up with your candidates needs, wants and job buying behaviours will keep you ahead of your competition when it comes to engaging and attracting great people.
Take the job to them
So you’ve got great talent sitting in organisations not looking for new opportunities, so how are you reaching them? This is where getting your team together and brainstorming sourcing ideas is invaluable. No matter how crazy some of the ideas maybe it could bring up a way that you hadn’t thought of before to do something different to get noticed by your targeted top talent. When you start doing this with your recruiter and potentially hiring manager community, it start them thinking in different ways. They and you become more aware of what could be a creative solution when you’re out and about, or even when you’re talking to great candidates, asking them more in-depth or probing questions to build on your knowledge of how else you may reach them. The bottom line is – always be looking, thinking, finding, building new ways of communicating with your audience. If you see the same thing over and over again it just becomes invisible and that is what many sourcing activities are now a days, invisible.
So you’re writing another job ad hey? These great candidates that you’re looking for, will they be looking at your thinking “wow that’s different?” As I say to my clients all the time, the way that you go to market, the way that you advertise and engaging is a direct reflection on your organisation’s personality. I have to say that some companies write great job ads that provide meaning, fun, the WIIF (what’s in it for me) factors etc but looking at how you can not only be on and in your candidates physical and online territory is what will set you apart.
When was the last time you looked at your sourcing activity and thought – “yes we’re really doing something different, we’ve put in effort and thought and I think we’re trying to deliver results in a different way?”
One of our Hudson RPO teams are currently building a campaign using really interesting gamification technology, social platform engagement with key leaders and influencers in the market plus a fair amount of images, video, competitions etc. Once it’s done I’ll share the case study with you, but it’s about looking at what would appeal to your audience, how you can surprise and delight them, therefore making it shareable and engaging and get the results and quality of applications that you need.
Besides sourcing innovation giving you great results, it’s just more FUN!