candidate communities

Will Periscope and Meerkat for Twitter impact your Employer Branding strategy?

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periscope v meerkat

Instant connection – that’s where we’re going and for agile and disruptive businesses, it’s a fun place to be.

Two new twitter live streaming services that have risen in popularity recently are Periscope and Meerkat.  Allowing people and businesses to live stream to their twitter following instantly now means that events, presentations and announcements could be quickly broadcast via a mobile device at the time – FREE!

Live streaming up till now has cost a fair bit but with these new apps which are available on iphone and android bringing your company to life has never been so simple.

For career focused twitter handles it could be a great way to share new insights into the business, what the business strategy is, why it’s a great place to work as well as showing people around the office.  Engaging your audience in different ways seeing if it works could have great candidate attraction and engagement potential!

Would your business be up for the live stream challenge?

To find out more about how you could use Periscope or Meerkat, check the video below.

Tuesday Quick Tips: How to recruit through social when you’re not on social

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TUESDAY QUICK TIPS!

I get so many people say to me… we’re not on Facebook, Twitter, Pinterest etc because our organisation is too risk averse or we don’t have the capacity to maintain the pages and content and feed etc; to which I reply that’s fine, you don’t have to be on social to source through social.

I talk about the Curious, Capable and Committed recruiter a lot.  It’s about having the right sourcers or recruiters in your business to find the people that you need – period.  And wherever those people/candidates are, then that is where we need to go.  Therefore having the mental block that “we don’t recruit on platform X” could be a big barrier to your team using all channels available to seek out and find the right people for your business.

In an ideal world your Source of Hire mix will include everything and anything until proven useless.

That means that your recruiters will be scouring Facebook through Graph search,
facebook graph search

They’ll be checking out Meetup.com groups – it’s all about community, tribes and connecting with like minded (and skilled) individuals


meetup group

LinkedIn either through Recruiter or through the free platform using boolean search strings,

linkedin

they’ll be using FollowerWonk to search Twitter bios,

follower wonk

they will also be searching corporate websites for names and titles of those who aren’t on LinkedIn – shock horror…yes there are many people who are not on LinkedIn in the professional world.  I did a quick look for mobile lenders from one of the big 4 banks and got a quick list as well as what languages they speak! love a bit of old school searching!

commonwealth bank mobile lender search

They’ll also be looking at things like YouTube to hunt down technical and visual professionals who names are on video credits.

youtube sourcing

So whether you’re in Government departments, risk averse industries like pharmaceutical or investment banking, or just if you’re business isn’t interested in building their online or social presence, don’t let other people’s concerns stop you from getting out and looking for everyone, everywhere! Once you start down the rabbit hole you’ll be amazed what you will find….. and I haven’t even touched on Google+, blogs, forums and so many more places you can connect, engage and find what and who you’re looking for!

From Static Candidate Databases to Supercharged Candidate Communities

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Is it possible to have a super charged candidate database, or is that an oxymoron?

Well I guess the key word is database…. it doesn’t usually lend itself to being very dynamic either by functionality or by user behaviour.

Many organisations have tens of thousands, if not hundreds of thousands of candidates sitting in their database, that for the majority of the time they leave to wilt away whilst they continue to advertise their jobs on job boards or update unengaging ‘we have a job’ status posts on LinkedIn every time there is a new role.

So my question is, how do you make the most of the information and contacts you already have?

How do you light the fire of interest again in candidates that have applied before to your organisation, but have now moved on to do great things for other businesses?

I can hear people say… ‘we don’t have time to do that’.  So do your recruiters rather have time to trawl through 100 applications from a job board that are 98% wrong?  That’s where the time goes!

Lets do a little simple maths.

Says you have 100,000 candidates sitting in your database + 800 who are following your company on LinkedIn + you have 300 employees in your organisation.

Now let’s also say that you build a platform where you can engage with candidate on a regular basis (yes of course I am talking about Social Recruiting).

Let’s say 10% of the people who have applied to your business before, those who follow you on LinkedIn and those in your business become engaged community members ~ remember you’ve got to start somewhere.

If we only had 10% take up, then you would start your community with 1,083 people Liking your page, following you on Twitter or joining in on which ever platform you’ve discovered your candidates like to be.

Thesocialrecruitercandidateengagement

By starting to bring your database candidates into an active forum you can start to harness some of the power of community, ie: their communities, so even if the person that applied may not be 100% suitable for the role, who knows who they may know that will see their activity on your page.   I’m part of a number of online communities where the content and discussion is of interest to me.  There are also regular updates on jobs from many organisations based on the people in my community that get shared on a regular basis.   Now whilst I may not be interested, I have a lot of connections that may be interested in the roles that I’m seeing on a regular basis.

We need to start utilising what we have, developing relationships and building on that instead of having a throw away mentality.

One of the biggest issues that I hear from Recruitment Managers, is that their teams don’t have time to source the right candidates.

So my question is, are we being smart with how we are engaging with applicants both now, past applicants and building platforms for future applicants, so that they do part of the work for us?

Instead of just rejecting someone and being done with it, do we think about how we build relationships for the future?

Where are the candidates that applied for that marketing role 4 years ago? are they now senior, highly skilled talent that you would be interested in?

Like the rest of the world, when it comes to sustainability, the recruitment industry and recruitment teams need to work smarter not harder to use what we have.